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FEED
Feed is a platform that helps the progression of many different creatives such as graphic designers, dancers, photographers, fashionistas, musicians, hair and make up artists and fine artists.
Brief/
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Create a zine based around something personal and important to me but also something that could not be considered ‘mainstream’.
The format must be an individual A0 poster.
Outcome/
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The chosen subject was bicycle frame badges: influenced by an article in Fixed magazine. The zine was designed to reflect the hard and fast terrain of inner-city cycling on fixed gear bicycles: concrete and tarmac. This in turn meant that monochrome black and white was the perfect colour scheme. Yet, to maintain order and a controlled composition a three-column grid was used to organise the subjects in question and the text.
Here is the copy from the poster:
There's this really good, really well produced fixed gear magazine called Fixed [fixed-mag.com], produced by Fixed Gear London, and I went down to their second issue launch to get the magazine. [It was a film premiere at the same time and I won an ace frame.] In the magazine there was a one-page article called 'What's yours called?’ that was a feature about the badges on the front of fixed gear bikes. These badges are beautiful and the author of the article, Conrad Johnson, poetically described them as, "What I found beautiful about the head badge is how [the badge] encompassed the craftsmanship that went in to building that particular frame - they also reminded me of the figure heads you'd see on the bow of wooden sailing ships that gave an identity and crowned the finished masterpiece." It is both these things that I want to capture with the enclosed selection.
