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Staffordshire and West Midlands Probation
Brief/
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Create a brand new logo for SWMP Equality & Diversity
Outcome/
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With a strong attempt to avoid past cliches of equality and diversity, yet maintain some of the original aspects of the previous logo, it was considered beneficial to incorporate the idea of a colour spectrum to demonstrate these concepts. Accompanied by a customised typeface to further the idea of openness whilst also making it distinct.
