—
The Bridge, Birmingham
Brief/
—
Design a A5 4-page leaflet for fundraising, advertising and information to clients. The leaflet must be profession enough to advertise but accessible enough for service users, with possible visual challenges, to be able to read and use.
Outcome/
—
To work within the brief the leaflet became two colours, black and The Bridge's existing colour blue, with plenty of space to allow maximum usability. It also meant that the information within the document could be photocopied if necessary. There still needed to be a lot if information communicated but with plenty of negative space, balanced out with photography it does not allow the reader to become overwhelmed.
